‘ETERNAL YOU’ In Cinemas June 28th

Opening in UK & Irish cinemas on 28th June 2024ETERNAL YOU is a new feature documentary exploring the very human effects of ‘griefbots’ – AI tools that allow the perception of ’talking to’ your loved one, even when they’re beyond the grave. As religious and collective forms of mourning lose relevance for many, the emergence of these tools has seen a new, secular narrative of salvation through perceived ‘digital immortality’ – and its big business. Numerous competitors hope for a lucrative market, with major players such as Microsoft and Amazon entering the race for afterlife-related services. 

ETERNAL YOU offers a powerful commentary on the commercialisation of grief, from the perspectives of ethicists and technologists to entrepreneurs to those with personal experiences using these ‘tools’. The film follows Joshua who chats day and night with the digital clone of his deceased first love and lets her take part in his everyday life; Christi, who just wants confirmation that her late best friend is doing well in heaven, but has a harrowing experience with his AI likeness; and Jang Ji-Sung, who meets the VR clone of her deceased 7-year-old daughter. The inventors of the services deny any responsibility for the profound psychological consequences of those experiences. 

From the multi-award-winning directors of THE CLEANERS (2018), Hans Block and Moritz RiesewieckETERNAL YOU is an exploration of a profound human desire and the consequences of turning the dream of immortality into a product – and in turn the possibility of the end of human finitude.

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