Rita Ora, Marshawn Lynch and Jack O’Connell are set to join Joe Cole in the action thriller HE BLED NEON from award-winning music video director Drew Kirsch.

Kirsch came to prominence co-helming videos “You Need to Calm Down” and “Lover” with Taylor Swift. Written by Tim Cairo and Jake Gibson (Lowlife, Night Patrol) with a story by Nate Bolotin, the film will be Kirsch’s feature debut. 

XYZ Films (BlackBerry, Skywalkers: A Love Story, The Raid, Mandy) will produce alongside frequent collaborator Two & Two Pictures (Under the Shadow, I Came By). 

In the film, “After his estranged brother’s (Jack O’Connell) mysterious death, Ethan’s (Joe Cole) journey to Las Vegas for the funeral unravels a dark web of crime, forcing him to confront his past as he delves into the city’s gritty underworld to uncover the truth, risking everything he holds dear in the process.”