Horror, Inc. is expanding the Friday the 13th franchise into a new era with the launch of Jason Universe, according to IGN.

New Friday the 13th activations will span a wide range of platforms from entertainment, games, immersive experiences, merchandise and more to be announced throughout 2024 via @JasonUniverse13 on social media or by visiting the official Jason Universe website.

“For decades, Jason shocked and thrilled audiences who kept coming back for more. We’re excited to work with Victor Miller (screenwriter of the original Friday the 13th movie) and Marc Toberoff on new projects we’ll announce in the coming months,” said Robert Barsamian, President of Horror, Inc. Barsamian is an executive producer on the upcoming A24 and Peacock prequel series Crystal Lake. Barsamian was also an executive producer for Friday the 13th: The Game.

Added Robbie Barsamian, VP of Horror, Inc.: “We’re focused on honoring the legacy while elevating the fan experience and appealing to today’s horror audiences as we develop new ways to watch, interact and engage with the Jason Universe.”

“With the unique ability to remain at the forefront of pop culture for 44 years, Jason continues to top charts as one of the scariest villains of all time with strong global awareness across multiple generations thanks to billions of TikTok views plus millions and millions of gamers and movie fans,” said Sheri Conn, Global GM of Horror, Inc. “We can’t wait to introduce new Jason Universe activations to these amazing fans.”