FX WELCOMES FANS INTO THE WORLD OF ALIEN: EARTH WITH IMMERSIVE CAMPAIGN LAUNCHING AT SXSW®

On March 7-8, Fearless SXSW Attendees Can Explore an Interactive Wreckage Site for a First Look at the Series

FX’s highly anticipated series Alien: Earth is expected to make impact at SXSW, launching a series of three immersive experiences that will pop up in the months leading up to the Summer 2025 premiere. On March 7-8, fans can step into a mysterious wreckage site in the heart of Austin to unearth new details from the series, exclusive merch and photo opportunities.

From the moment fans step inside, they will find interactive elements and pulse-pounding thrills that bring the series to life. Visitors will be scanned for alien parasites before receiving credentials and instructions, embarking them on an exploratory mission through the ship wreckage where they will have the chance to get up close and personal with alien specimens. But beware—not all creatures survived the crash intact, a containment breach has occurred and hidden dangers lurk within.

FX’s Alien: Earth 360 marketing campaign will continue to roll out in the coming months, including social video teasers, high impact OOH, multi-market stunts, and two more immersive experiences. The Westin Downtown Austin, which overlooks the SXSW immersive experience, will be wrapped with FX’s Alien: Earth key art for the duration of the festival.

FX’s ALIEN: EARTH AT SXSW:

WHAT: Alien: Earth “The Wreckage”

WHERE: 318 E 5th St. Lot, Austin, TX 78701 (between Copper Tank and The Westin)

WHEN: Dates & Hours of Operation:

Friday, March 7: 2:30 – 10:00pm

Saturday, March 8: 2:30 – 10:00pm

Open to SXSW badge holders and the public

For information about FX’s Alien: Earth, visit https://fx.tv/alien-earth. To become an FX Insider and be the first to know when new content is available, sign up for text alerts: https://fx.tv/alien-earth-insider.