Today at South by Southwest (SXSW) from Ballroom D at the Austin Convention Center, Eddy Cue, Apple’s senior vice president of Services, and Ben Stiller, director and executive producer of Apple’s global hit phenomenon Severance, took the festival’s largest stage for a special featured session titled “Moving Culture Through Innovation and Creativity.” The compelling conversation between two of today’s leading innovators offered their insights into a wide variety of topics including how Severance has captivated global audiences through its thought-provoking storytelling; and, how Apple TV+ has established itself a destination for today’s most innovative storytellers to create culture moving, hit shows and films.

The ninth, penultimate episode of Severance season two starts streaming globally this Friday, March 14 and the highly anticipated season two finale is set to debut on Friday, March 21. In next week’s new episode, “The After Hours,” Mark and Devon team with an ally. Helly investigates further.

Check out the full conversation below: