The Ring franchise executive producer Mike Macari is set to produce a feature adaptation of the viral horror short The Bells.

Virat Pal, who helmed the original short, will make his feature directorial on the film from a script he co-wrote with Danny Barclay, who starred in the short.

The Bells centers on a cursed phenomenon where victims hear mysterious bells tolling before meeting a deadly fate.

“I’ve been a huge fan of Virat’s work since I first saw his V/H/S segment,” said Macari. “So when I read his feature script for The Bells, I was immediately hooked. The concept of the bells tolling is deeply unnerving and eerie in a way that stays with you long after the credits roll.”

He continues, “What Virat and Danny have crafted is something truly special. It has that rare quality of being both terrifying and emotionally resonant. I’m thrilled to be working with him.”

Deadline first reported on the development.