Crunchyroll, the global brand fueling anime fandom, arrives at SXSW this year to put anime in the center frame – celebrating the medium’s evolution into a global cultural force shaping fandom, fashion, gaming, music, and brand storytelling worldwide. From thought-provoking panels with leaders from entertainment, tech, sports, and culture, to hands-on moments with the hit series Sentenced to be a Hero, Crunchyroll is bringing the energy, the insights, and the community that defines modern fandom. And for fans hungry to know what’s next, Crunchyroll is powering up with an exclusive sneak peek of the upcoming series, Sekiro: No Defeat, complete with a director and music composer Q&A. SXSW is where culture collides, and Crunchyroll is where fandom lives. 

Check out the full SXSW lineup where you can find Crunchyroll:

PUBLIC ACTIVATION | SENTENCED TO BE A HERO: TEORITTA  DOLL ACTIVATION
Saturday, March 14 – Wednesday, March 18 | Hours Vary Daily
Omni Hotel Lobby Atrium
No Badge Required

PANEL | TOYS AND GAMES OF TODAY AND THE FUTURE OF PLAY

Sunday, March 15 | 10:00am CT
Marriott Downtown Austin, Waller Ballroom
Crunchyroll, Mattel, Dentsu, Sawhorse Productions

PANEL | HOW ANIME BECAME A WORLDWIDE CULTURAL FORCE

Monday, March 16 | 2:30pm CT
Omni Hotel | Mansfield Room AB
Crunchyroll, National Research Group, Twitch, and Content Creator Lena Lemon

PANEL | CRAFTING SEKIRO: NO DEFEAT: HAND-DRAWN ANIMATION & ORIGINAL SCORE (SNEAK PEEK FIRST LOOK)

Monday, March 16 | 4:00pm CT
Omni Hotel | ROOM

Crunchyroll, Director Kenichi Kutsuna, Composer Shuta Hasunuma

PANEL | THE ANIME ADVANTAGE: BRAND STRATEGY MEETS CULTURAL POWER
Tuesday, March 17 | 2:30pm CT
Austin Marriott Downtown | Waterloo Ballroom 4-6

Crunchyroll, Twitch, & TBA

PANEL | DESIGNING FOR FANDOM: WHERE BRAND MEETS BELONGING
Wednesday, March 18 | 2:30pm CT
Austin Marriott Downtown | Waller Ballroom C
Crunchyroll and TBA