The New Mexico House will return to South by Southwest^® (SXSW^®) on March 16^th, 2026, as an official SXSW activation, positioning New Mexico as one of the country’s leading hubs for company-building, innovation, arts and culture, film, and so much more.

The New Mexico House reflects a coordinated strategy to elevate both New Mexico’s innovation economy and its global brand visibility. The single-day event convenes investors, venture capitalists, policymakers, artists, economic development leaders, and others, for curated programming focused on measurable economic outcomes — investment, talent attraction, strategic partnerships, and national media exposure.

“This is an opportunity to showcase a few of the distinct strengths that set our state apart,” said Rob Black, Cabinet Secretary of the New Mexico Economic Development Department. “New Mexico is truly emerging as the next frontier for future-focused sectors like advanced manufacturing and clean energy alongside established creative industries like film and digital media.” 

“The New Mexico House is about far more than visibility for the land of enchantment. It’s about creating meaningful connections,” said Hunter McDaniel, Founder and CEO of UbiQD and New Mexico House board member. “Ahead of this year’s event, I am particularly excited to initiate new collaborations at the intersections of quantum science, clean energy, and agtech, for sustainable economic impact for New Mexico.”

Showcasing New Mexico’s established film and digital media production ecosystem, the evening transitions into a curated Startup Showcase connecting founders with investors, followed by an Indigenous fashion presentation and a high-profile Music Showcase.

The Music Showcase, presented by New Mexico True, features nationally recognized New Mexico musicians, including Max Gomez, the Taos-raised Americana singer-songwriter whose music has earned critical acclaim and more than four million Spotify streams; Def-i, a Diné hip-hop artist and poet known for blending contemporary performance with cultural preservation; and Camilo Quiñones (CQ), a Grammy-winning percussionist who contributed to Los Lobos’ Grammy Award-winning album Native Sons.

Together, the programming underscores a central message: New Mexico’s identity as a premier destination for culture and outdoor recreation compliments its reputation as a key hub for technology and innovation.

Registration is now open.