Today, the British Music Embassy (BME) has announced its SXSW 2026 schedule, with performances from 58 of the UK’s most exciting new and emerging breakthrough artists. Chalk, Bricknasty, MT Jones, Adult DVD and Panic Shack are among this year’s performers set to take the stage during ten showcases, across seven days, Thursday, March 12 until Wednesday, March 18. The BME returns to the 700-capacity, two-stage indoor and outdoor Palm Door on Sixth Street.

The British Music Embassy is the official UK musical presence at SXSW, with an array of panels, performances and showcases celebrating the best of the British music scene. A collaboration between music licensing companies PPL and PRS, UK record labels association the BPI, the Department for Business & Trade (DBT), the British Council, PRS Foundation and BBC Introducing as lead media partner, since launching at SXSW in 2008, the BME has hosted shows for 715 UK acts, many of whom have gone on to significant critical and commercial acclaim.

Now in its 19th edition, BME stages have played host to some of the UK’s most celebrated acts, including the likes of Olivia Dean, Sam Fender, Little Simz, Jungle and The 1975. For many artists on the line-up, the showcase represents their first time performing in the United States, making it a major opportunity to reach international audiences at a key point in their development. Last year’s performers included BRIT Award winner and Mercury Prize nominee Jacob Alon, BRIT Award nominees Confidence Man and Sam Ryder, Mercury Prize nominee corto.alto and many more.