Paramount+’s The Lodge Returns to SXSW with “Landman,” “Survivor 50,” UFC, and More

Paramount+ is returning to SXSW 2026 with its signature immersive fan experience, The Lodge, once again taking over The Clive Bar on Austin’s iconic Rainey Street from March 12-15. The Lodge returns with new cinematic environments inspired by hit Paramount+ series and live championship sports, including the record-breaking series LANDMAN, and CBS Originals SURVIVOR 50…

Caroline C Ryan

March 10, 2026

2–3 minutes

Paramount+ is returning to SXSW 2026 with its signature immersive fan experience, The Lodge, once again taking over The Clive Bar on Austin’s iconic Rainey Street from March 12-15.

The Lodge returns with new cinematic environments inspired by hit Paramount+ series and live championship sports, including the record-breaking series LANDMAN, and CBS Originals SURVIVOR 50 and MARSHALS, alongside immersive activations tied to the UFC on Paramount+, THE NFL ON CBS and more.

Some of this year’s activations include:

Welcome to West Texas – Experience LANDMAN through an immersive oilfield takeover inspired by the rugged landscapes of West Texas. The dramatic, cinematic setting puts guests inside the show for a premium photo and video moment—then leads them to The Patch Café, a show-inspired bar serving an exclusive signature cocktail.

Step Inside the Frontier – Guests can experience the new CBS Original series MARSHALS, a new era of YELLOWSTONE, with an immersive photo moment that puts them right in the heart of the rugged Montana frontier.

Light Your Torch – Celebrate 50 seasons of SURVIVOR by taking part in the show’s most iconic ritual. Guests enter a sculptural, Tribal Council-inspired space and light their torch. Each moment is captured as a share-ready photo and video, turning a legendary SURVIVOR tradition into a must-share fan experience.

THE NFL ON CBS Conference Thrones – Two sculptural thrones, one for the AFC and one for the NFC, are built from layered helmets, footballs, pads, and game-inspired elements. Guests select their seat and declare their allegiance.

UFC on Paramount+ Walkout Tunnel – Step into a full-scale UFC fighter walkout tunnel, featuring the roar of the crowd and dynamic graphics that turn your entrance into a main‑event moment. While waiting in line, guests can explore a visual history of the UFC, celebrating iconic fighters and unforgettable moments from the sport’s legacy. Guests will leave the interactive space with an epic, share‑ready video.

Swag Stampede, Custom Leather Bar – A Western-inspired outdoor studio lets guests create one-of-a-kind keepsakes from a selection of leather goods and watch as artisans bring each piece to life with personalized details and series-inspired touches.

Apart from the Lodge, SXSW guests and Austin locals should keep their eyes open for a few more surprises rolling into town courtesy of the new Paramount+ original series DUTTON RANCH.

Location: The Clive Bar (609 Davis St, Austin, TX 78701)

Dates & Times: