“Abbott Elementary” creator and Emmy winner Quinta Brunson is starring in and developing a Betty Boop feature film.

The film will trace the origin and evolution of Betty Boop through the perspective of her creator, Max Fleischer, examining the relationship between the artist and his creation as he navigates the creative and commercial pressures of building one of the world’s first animated icons, particularly as that icon begins to take on a life of its own.

Brunson’s company, Fifth Chance Productions, has partnered with Mark Fleischer, grandson of Betty Boop creator Max Fleischer, and Fleischer Studios on the project, which is currently in development and overseen by Fifth Chance’s head of creative affairs, Erin Wehrenberg.

“Betty Boop is one of our nation’s most beloved cartoon characters, yet somehow still remains pleasantly niche,” Brunson wrote in a statement. “She has had a quiet but undeniable impact on culture for nearly a century. After Erin and I met with Mark and learned more about his grandfather’s creation of Betty, I realized there was a much deeper story to tell. One that could be explored in a way that feels refreshing, subversive, and timeless, much like Betty herself.”

Added Mark Fleischer: “When Quinta first approached me with the unique concept of a movie about the relationship of my grandfather, Max Fleischer, and his creation, Betty Boop, I was breathtaken. Quinta so embodies Betty’s love of life, intelligence, humor, sassiness and compassion that the relationship between her as Betty and Max burst into life at its mere mention.”

Variety first reported on the film.